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“Knowing and understanding yourself is the beginning of the happiness journey.”


- Coach Art

Despite all the successes, I felt an emptiness deep inside. My life seemed meaningless. The way I was living, and all the accomplishments I had made did not reflect my true sense of self.

I believe many other people live within the constraints without fulfilling themselves. To exemplify…

  • Some are born with a duty to run a family business without being able to pursue their dream. 

  • Some are doing a job they don't love but are reluctant to start a new one. They don’t know what they love and what they want. They can’t tell what fit them and what do not. 

  • Some have found their passion and invested their time and energy to grow their business, but this comes at the expense of their health. They fail to maintain their life balance. In-depth, they don’t know what they are chasing and what matters in their life.

To overcome the emptiness, I decided to embark on a new life journey to pursue the meaning of life. This was a significant life change because it was a giant leap outside my comfort zone. Instead of following my mind, I allow my heart to inspire my actions. 

It was at this point that I stepped into the inner world. I got to know and understand myself from the inside. I now realize the direction of my life.

I aspire to ignite changes from the inside out, encouraging people to turn inwards to find themselves. They will get to know who they are, what they are born to be, what they want in life, and the mechanism behind their happiness and sadness without months and years of trial and error.


As a passionate learner, I have taken courses and workshops in various subjects, including but not limited to human development subjects, holistic therapy, energy healing, and soul development. I use a combination of tools and techniques to facilitate the self-discovery journey of individuals. Living a fulfilled life is about balancing mind, body, and spirit and addressing problems arising from multidimensional factors. With my knowledge and skills, I can help you overcome your limitations by addressing the root causes.

Embarking on the inner journey enables you to truly understand the value and meaning of your life, thus freeing yourself from social illusion. You will unleash the extraordinary power within yourself. You will eventually embrace whom you are without being swayed by the opinions of others.

The more you know and understand yourself, the happier and freer you become.

I want to invite you on the self-discovery journey. Learn to accept the way you are. 

Let’s Learn and Grow Together.

Coach Art


Chulaluck Cheewarattanaphan, CPA (Art)

Work Experiences
  • Managing Director and Founder of AlphaPlus Accounting Advisory Group Co., Ltd.


  • Master in Business Administration (MBA), Questrom School of Business, Boston University

  • Bachelor in Accounting (International Program), Thammasat Business School


  • Certified NLP Master Coach, Certified NLP Master Practitioner, Certified Time Line Therapy™ Master Practitioner, Certified Master Life Coach, Designing Your Life Certified Coach, Certified Integrative Nutrition Health Coach, MBTI Certified Practitioner, Certified Passion Test Facilitator, Certified Passion Test Facilitator for Kids and Teens, The Emotion Code Certified Practitioner, Points of You® Certified Practitioner, Light Therapy by Quantum and Light Work©, Reiki, Tibetan Bowl Sound Therapy

Tools and Modalities Used in The Coaching Sessions


Myers Briggs Type Indicator (MBTI®)

A personality assessment developed from Carl Jung’s theories enables you to understand your personality better. The MBTI assessment can help you identify your talents, sources of motivation, strengths, and potential for further development.


The Passion Test

A simple yet powerful tool to facilitate your self-discovery journey. By uncovering your top five passions in life, you will see the bigger picture in life and realize what you want. You will also find ways to align your life with your passions and purposes.


Designing Your Life (DYL) Coaching

A coaching tool introduced by Bill Burnet and Dave Evans, designers who integrated the design thinking concept with personal development. They were people who created the ‘Design Your Life’ course, which has become very popular among students at the University of Stanford.


Neuro Linguistic Programming (NLP)

An approach in applied psychology combines a series of theories, philosophies, tools, and techniques to help you reach your goal effectively. By understanding yourself and others, you can effectively improve your verbal and non-verbal communication and change undesired thoughts, emotions, and behaviors.


Integrative Nutrition Health Coaching (IIN)

Integrative Nutrition Health Coaching (IIN) is a holistic coaching program developed from the concept of ‘Bio Individuality,’ which believes that everyone has their individuality and there is no one-size-fits-all solution for health. One man’ s meat can be another’s poison. Focusing on the holistic approach to health, INN emphasizes that ‘primary food’, including physical activity, relationships, career, and spiritual, rather than ‘secondary food’ or the food we eat, plays a significant role in people’s health.


The Emotion Code (Energy Healing)

Introduced by Dr. Bradley Nelson, the Emotion Code is an energy healing modality that aims to fix energetic imbalances in the body, thus promoting physical and mental well-being. The Emotion Code practitioner uses muscle testing to connect to your subconscious mind to identify and release trapped emotions caused by past events. The Emotion Code can be used to reduce physical and emotional pains, enhance productivity, and unlock potential.

Cognitive Behavior Therapy (CBT)

Cognitive Behavioral Therapy is a model that deals with maladaptive behaviors by promoting positive changes in your thoughts, emotions, and behaviors. During CBT sessions, you will identify mechanisms underlying your feelings, behaviors, and body sensations and reassess the link between belief and behavior. Adjusting your thinking will enable you to cope with difficult situations more effectively.

Photo Therapy by Points of You®

Created by Yaron Golan and Efrat Shani, Points of You® is a coaching methodology based on therapeutic photography. A series of photo cards, alongside words and questions, are used as mediums to help you explore your thoughts and expand your perspective. You will start looking at things from a new viewpoint that was previously out of your sight. You will start seeing things from different perspectives and focus more on your goal.

And many more…

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